Smuttynose Brewing Co.
This is a rebranding of Smuttynose Brewing Co. geared toward young professionals
who are interested in craft-brewed beer. *self-initiated project
The new direction for the logo is to freshen the existing rustic styling by using bolder typographic styling.
Challenge: To Incorporate new band styling to the beer labels.
Action: Created custom illustration and used bold type to portray
the three beer personalities.
Challenge: To expand the brand into other applications.
Action: Created coasters by using the beer labels and created tag lines
to further personality of the brand.
beer packaging
custom beer packaging die
Challenge: To define an Internet presence by designing a branded website for SmuttyNose.
Action: Created a visually interesting website by using new brand styling, clean,
user-friendly layout and navigation.
Challenge: To extend brand identity to latest media devices.
Action: Developed a media App. that features an interactive drinking buddy.
Users can create a personalized buddy, and gain points for future purchases
and upgrades by taking pictures of Smuttynose products.
