Smuttynose Brewing Co.

  • This is a rebranding of Smuttynose Brewing Co. geared toward young professionals
    who are interested in craft-brewed beer. *self-initiated project

  • The new direction for the logo is to freshen the existing rustic styling by using bolder typographic styling.

  • Challenge: To Incorporate new band styling to the beer labels.
  • Action: Created custom illustration and used bold type to portray
    the three beer personalities.

  • Challenge: To expand the brand into other applications.
  • Action: Created coasters by using the beer labels and created tag lines
    to further personality of the brand.

  • beer packaging

  • custom beer packaging die

  • Challenge: To define an Internet presence by designing a branded website for SmuttyNose.
  • Action: Created a visually interesting website by using new brand styling, clean,
    user-friendly layout and navigation.

  • Challenge: To extend brand identity to latest media devices.
  • Action: Developed a media App. that features an interactive drinking buddy.
    Users can create a personalized buddy, and gain points for future purchases
    and upgrades by taking pictures of Smuttynose products.